The Importance of Color in Branding with Alison Engels
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Is color really that important in branding? According to this week’s guest, Alison Engels, YES it is. Colors are more than just a visual aid because colors convey emotions, feelings, and experiences. In this episode, Alison and I talk about color theory; the overlap between branding and personal styling, and why she chose her particular brand colors when launching her vegan delivery app, eat.life.
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