What's Competitive Research & How Do You Do It? | Behind the Brand
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The Behind the Brand series focuses on the real-life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand.
In this episode, we are talking about competitor research, which I believe is one of, if not, THE most important thing you need to do before you even think about any other aspects of your brand strategy. Why? Well because it aims to uncover a gap that you can step into and call your own. Not only do I talk about how I conducted competitor analysis for Now in Rio Swimwear, but I also chat about its importance and outline exactly how you can conduct one yourself.
Follow me on Instagram: @yvonneivanescu
Website: https://yvonneivanescu.com
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