Do you have brand clarity? Are you able to describe your business and what makes it unique in 10 words or less? And if you have simple clarity do you know how to amplify that message? How can you create a brand that people know and trust? A brand that connects with people early and often so that when they had a need, they choose your business first. A brand where customers choose you first. In this episode, Jeremy and I talk about his origin story, specifically how re-branding his family business not only saved the business but rocketed it to success while also discussing simplifying your brand messaging, and a couple of principles of a sticky brand, including simple clarity. Follow me on Instagram: https://www.instagram.com/yvonneivanescu/ Visit my website: https://yvonneivanescu.com/