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Amy Swift Crosby & Hilary Laffer
The Brandsmiths Podcast
Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.
“We recognize that each challenge is different and quality thinking doesn’t come in one size.”
Steering clear of prescriptions or templates, the hosts approach each 30-minute conversation with the benefit of a...
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Ratings & Reviews
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5.0 stars from 35 ratings
Most Effective Brand Therapy Ever!
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“Amy & Hilary are brilliant thinkers, compassionate listeners and radically generous mentors. They are super thorough and extremely thoughtful in their feedback. They will never spit out a canned response. Instead, every business owner/founder facing challenges will receive methodical and...”Read full review »
Rimagoa via Apple Podcasts ·
United States of America ·
06/02/22
My New Obsession
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“Amy and Hilary rock.
They bring branding sessions out from behind closed doors to the rest of us!!
As a relatively young brand, I am super grateful for access to their work, and the opportunity to hear from other founders.
In a refreshingly honest and thought-provoking workshop approach, they...”Read full review »
Qool Socks via Apple Podcasts ·
United States of America ·
03/23/21
Pragmatic, insightful advice on brand
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“First of all, the sound quality is great - thank you! Love these live advisory sessions that illuminate the brand strategy process with real-world entrepreneurs, influencers and non-profit leaders. The hosts are smart, experienced and kind.”
Shazz Mack via Apple Podcasts ·
Canada ·
02/18/21
Recent Episodes
Many consultants wonder if their own name, or a symbolic name, is better when starting their own practice. This week Hilary and Amy give a Diversity, Equity and Inclusion executive the do's and don'ts of picking a name. Ideal for any individual considering branding themselves versus using a...
Published 06/30/22
Published 06/30/22
This week, Hilary and Amy offer a caller ways to create a "cool trade show booth," using "brand strategy thinking." But wait! If you're like "Uh, trade shows have nothing to do with my life," think again. Amy reveals the (highly effective) marketing technique she uses with her husband, which...
Published 06/12/22
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See hourly chart positions and more than 30 days of history.
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