In this episode of The Breakout Growth Podcast, Sean Ellis interviews Sampo Parkkinen, CEO of Revieve, an AI-driven beauty personalization platform that helps cosmetic brands and retailers drive revenue by improving their customer experiences. As physical retail cosmetic stores around the world close, this solution is increasingly important for driving sales online. In the interview, Parkkinen explains how Revieve didn’t really hit their growth stride until they realized what the true value is that they deliver. Since then, they’ve worked hard to align their team around delivering more of this value. While they largely have a traditional B2B sales process, Revieve is able to work with partners to closely track usage data and optimize their solution over time. Learn more about CEO Sampo Parkkinen at https://www.linkedin.com/in/sampo-parkkinen-b3262a6/ Learn more about Sean Ellis at www.SeanEllis.me