Earlier this week, Sean “Diddy” Combs admitted to physically assaulting his former girlfriend, Cassie Ventura, back in 2016, after brutal footage of the attack started circulating online. After his fall from grace as one of the most successful and best-selling rap artists, will Diddy be cancelled? Or will we continue to hear his music online and on-air? Tim Burrowes is the founder of the media and marketing news website, Unmade. In this episode, he speaks with Sacha Barbour Gatt, unpacking when and why companies boycott artists with serious allegations and convictions, and the effectiveness of cancel culture. See omnystudio.com/listener for privacy information.