Flowster Live Demo https://flowster.app/live-demo/ Episode Highlights   [2:24] — Norm introduces himself  Also known as "the Beard Guy," Norm started in 2013 and went to an Amazon Amazing Selling Machine conference. Those who got into Amazon got money easily using simple steps. If he didn’t have resilience, he never would’ve made it. Amazon has changed greatly over the years, so he expanded on what he learned into other markets. Currently, Norm is not just a seller but also a brand owner, business owner, and podcaster. [5:57] — Processes and delegation  Attending Michael Gerber’s EMyth Academy, he’s taught to be automated and scalable. If it's repeatable, there’s a process. Going through a problematic process caused negativity in the office. However, their 5-page policy streamlined everything. Norm delegates everything so he can grow other businesses. [10:11] — Creating your brand You can use Amazon Posts, Live, and Brand Story to create a customer experience and build a brand community. In choosing a brand name, you could send out names and descriptions to companies (e.g. PickFu). Doing this gives you access to an inexpensive focus group to assess them. Get a graphic artist that understands corporate identity to create a good logo. Check if your domain name is available on social media. [14:49] — The power of packaging  Increase the perceived value of your product by spending a little more on the packaging. Good packaging can hook customers and drive them over for warranty registration or subscription, leading to more traffic for your brand. Consider outer packaging by unveiling the product, including a welcome message, etc. Be distinctive in your packaging if you can. Buy your own products to maintain quality assurance. [22:56] — Product innovation Do a proper competitive analysis for your products. By checking product reviews, you can determine what people like and dislike about a product and improve upon them by changing the materials, color, etc. Get ideas for product innovation on artsy websites. Search the keyword, find out what the average product looks like, and be different. Innovation can be expensive. [32:03] — Getting a graphic of your product Spend the proper amount on your product. It's okay to experiment and fail in the first product, then put in the time and money into your second product. Use what you learned from the first try. A graphic artist and a photographer can work together to bring out the best in a picture and increase your product’s perceived value. Standard packaging has legal requirements, but you don't need to use the same label for your product shot; you need to represent your product effectively. Tune in to the full episode to find out the people you need to hire and their usual rates! [39:16] — Growing your perception Hire a product photographer that does 3D rendering and a graphic artist. The usual rates for product photographers are $500 to $1,250 as you'll need both an infographic and a product image. Find nano-influencers to promote your product, grow your perception, and help increase your perceived value. Consistency and authority are necessary to earn trust and make sales. Expand your network and form partnerships. [49:22] — Doing the little things  Small things, like writing a letter or using a different imprint, increase the perceived value of your product. Take a look at your competitors and make those little changes.