On the show with me today is Brent Weaver Founder & CEO of UGURUS. From a bank balance of three dollars, Brent grew his digital agency to seven figures a year while managing more than 300 active clients, including Dish, Anheuser-Busch, InBev, and Adobe. In today's conversation, Brent and I talked about the biggest risk facing agency owners today, why focusing on a single niche is so important, and how to do it correctly. We also covered topics that included how to create awareness for your brand, how to identify your target audience and where they hang out online, how to create awareness for your brand with this audience, how to focus on the 3-5 things your audience cares about so they will be attracted to your company, how to establish the authority you need to be seen as an expert, and finally, how to convert these leads into paying customers. If you are an agency or eCommerce brand owner and you are looking for proven strategies to ignite more growth, this episode is for you!