On the show with me today is John Hefter; a founding member of the team behind Thras.io; a company that has acquired over 100 FBA brands in the last 2 1/2 years.  In the first part of John's interview, we talk about what's going on in the marketplace, and how Thras.io is differentiating themselves from the legion of competitors that have surfaced in the last 6-9 months. Then, in the second half of the interview, I asked John to share with me what makes a good product, how to launch them using what he calls "stupid smart" ideas and what brand owners should be doing now if they are hoping to sell within the next year.