Ever found yourself in the midst of a pushy sales conversation?   It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale?   I don’t know about you, but it’s a big no from me.   There’s a reason sales have such a negative perception around them. Most salespeople?   They suck.   They’re trying to push a sale, all without actually understanding the person they’re talking to.   Their customer isn’t a human - they’re just another number, and another opportunity to make more $$.   Being good at sales DOESN’T mean being good at being pushy.   In fact…   … it’s the total opposite.   In this week’s episode of the Bringing Business to Retail podcast, my guest Bob Marsh takes the whole sales process off the table and reframes it: now, we’re giving customers the ability to make decisions about what they ACTUALLY want… and when they can do that, they BUY MORE!   Your job is to help your customer make a decision. It’s not to pull the wool over their eyes and trick them into spending money with you.   If you’re sick of feeling ‘salesy’, you can’t miss this. Enjoy this episode and leave the sticky sales agendas behind!