TayTay has left the building, but is it too late to capitalize on her tour? Heck NO!   Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity. I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys! (not that I’m suggesting Ms Swift owns the latter…) Billionaire Swifty can sell your products - for free.   Want to know how?   Meet today’s guest on the Bringing Business to Retail podcast, who’s just blown my mind about how PR can be your secret weapon in getting your brand, and your story, the kind of attention it deserves.   Chriss Mannix of Soda Communications has got the GOODS.   After 25 years in the PR game, her no-bulls*** approach is just the wisdom we need to use PR smartly to maximize our business’s opportunities.   Wisdom like:  What Taylor Swift has to do with your brand’s golden PR opportunities What makes news, and how to make your story newsworthy  The tiny changes that can turn a closed media door into an open platform Turning negative online complaints into positive (spin!) opportunities How to position yourself as THE expert to have on call, time and time again Where too many business owners are wasting their marketing $$   There’s no reason the next Apple News alert you get can’t have your business’s name on it.   Listen now to find out how YOU can sell more with Taylor Swift!