For many of us who grew up with the internet, email marketing seems like a fairly established medium.  But compared to most other forms of marketing and fundraising, email is still a relatively new format.  And it continues to change. So for today’s episode, we sat down with a fellow Canadian fundraising agency founder to look back at the last decade of sending emails for charities. Ben Johnson founded Frontier Marketing in 2010 when, before "remote work" existed, he moved his family from Vancouver to Victoria and left his job at Union Gospel Mission behind.  He’s been sending email campaigns since Obama's first year in office. He continues to advocate for good strategy and efficient fundraising as the lead strategist of Frontier Marketing. Connect with Ben on LinkedIn. --- ➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com