Social proof is one of your most important marketing assets. Your POTENTIAL clients are more likely to trust someone else… who was once like them… looking for the service or product that you offer. Social proof is so important because it directly influences your potential customer’s actions. On...

Shifting your mindset away from seeing the businesses in your industry as competition to seeing them as collaborators is not always an easy feat — and yet doing it can change the level of success. In this episode, Kim and Cara discuss tactics to help you make this essential shift in mindset.

Customer segmentation allows animal businesses to identify and understand different groups of customers at different phases of their customer journey. By dividing your customer base into segments, you can develop more targeted and effective marketing strategies tailored to each segment. This will...