Social proof is one of your most important marketing assets. Your POTENTIAL clients are more likely to trust someone else… who was once like them… looking for the service or product that you offer. Social proof is so important because it directly influences your potential customer’s actions. On this episode, Cara and Kim talk in depth about social proof. What is social proof and why does YOUR animal, pet or equine-based business need it? Animal-based business owners are more than happy to...

Shifting your mindset away from seeing the businesses in your industry as competition to seeing them as collaborators is not always an easy feat — and yet doing it can change the level of success. In this episode, Kim and Cara discuss tactics to help you make this essential shift in mindset.

Customer segmentation allows animal businesses to identify and understand different groups of customers at different phases of their customer journey. By dividing your customer base into segments, you can develop more targeted and effective marketing strategies tailored to each segment. This will help you deliver the right message to the right customers, increase your chances of engagement, conversion, and overall customer satisfaction.

In this episode, we delve into an essential topic for business owners and entrepreneurs: ensuring the continuity of your business in case of an emergency. Life is unpredictable, and it's crucial to have a plan in place that allows someone else to step in and keep your business running smoothly when unforeseen circumstances arise. We explore three key steps to help you prepare for such situations: making an emergency plan, documenting critical procedures, and starting to delegate tasks now.

On this episode of The Business Animal Podcast, we delve into the art of motivating clients to buy by leveraging three key strategies: selling the solution, creating a sense of time or scarcity, and mastering the art of closing deals. Join us as we explore practical techniques and insightful tips to ignite client enthusiasm and drive increased sales in your animal-based business.

Owning and managing an animal-based business can have both positive and negative effects on a person’s body, as it often involves a combination of stress, responsibility, and lifestyle changes. It’s so important for animal-based business owners to be aware of these potential effects and take steps to reduce them.  

The psychology of pricing plays a crucial role in the success of animal-based businesses. Business owners need to understand the psychological factors that influence consumer behavior and purchasing decisions in order to set prices that are attractive to their potential customers while also ensuring that their animal-based business is profitable. 

Coaching oneself as a small business owner can be a valuable approach to personal and professional development. While having an external coach can provide objective insights, self-coaching can also be effective. On this episode of The Business Animal, Kim and Cara discuss a few tips and techniques to ensure that you get the most out of your self-coaching endeavors.

Dreaming big is one of the most fun and most scary parts of being an entrepreneur. It’s doubly impactful for those of us with mission based businesses in the animal industry. Today, Kim and Cara talk about how you can step out of your comfort zone and take the next big step toward bringing your BIG dream into reality.

Overwhelm, resentment & frustration.

Ah technology — the thing we can’t live without, and yet we have a love-hate relationship with it! In this episode Kim and Cara get real about all the tech we use in our business and break down how to be SMART about how you’re using (and paying!) for it.

Did you know you can get an amazing amount of support for your business? You can! In this episode Kim and Cara give you a bunch of ideas on where to get information and assistance in building and growing your business.

This week on The Business Animal Podcast, Cara and Kim are diving into the topic of self-sabotage. We all have the tendency to self-sabotage from time to time, but why does this happen and what can we do about it? They will discuss how to recognize the signs of self-sabotage, identify the inner voices that can lead us down a path of self-sabotage, and when it's time to seek professional help. Tune in to get the tools and strategies to help you identify and break free from the cycle of...

Your mission statement is the North Star for your business, a beacon of light to guide you and your team as you move forward. It's the foundation of your business, a declaration of your values and goals, and it should be revisited periodically to ensure it's still relevant and accurate. Most entrepreneurs set their mission statement and then never think about it again, but the truth is that your business is likely to have shifted and changed since the day you wrote it. That's why it's so...

As animal based business owners, asking better questions is a critical part of our success. It helps us to better understand our audience, build relationships, uncover their motivations, and look for opportunities to provide even better results. By asking better questions, we can not only learn more about our own business, but also discover ways to meet other needs and add value. It's a great way to foster a deeper understanding of the people we are working with, and to open up conversations...

Building your email and SMS lists is a key factor for the success of your business. Today, Kim and Cara are here to help animal-based business owners with three effective strategies for growing their list. Firstly, you should provide your leads with something truly valuable, such as a thoughtful lead magnet or a generous coupon. Secondly, take advantage of every single opportunity to add qualified leads to your database. Finally, don't forget to remove contacts that aren't engaging with your...

As a small business owner, it's important to recognize the importance of failure and why it can be a positive thing. It can be easy to become discouraged when things don't go as planned, but learning from our mistakes and continuing to strive for success is key to achieving success as an animal based business owner. Failing can help us to identify what works and what doesn't, allowing us to make necessary changes to ensure the best outcome. In some cases, it can even open us up to new...

Yes, you’re an animal based business, but are you effectively adding an animal influence to your marketing and branding? Our customers LOVE their animals — and we are in business because of that love (and the passion for animals that brought us to this community in the first place). In this episode Kim and Cara explore ways to further capitalize on the animal influence in your business and branding.

The ability to take risks and be courageous is a crucial component of success in any animal-based business. However, it's important to understand your own risk tolerance in order to make sure you're taking the right risks at the right time. Just like any other skill, you can grow and develop your courage to become more flexible and resilient. It's also important to remember to be kind to yourself, and not to dwell on any past failures. It's perfectly normal to feel anxious or scared when it...

Have you ever thought about turning your hobby into a business? If so, you may be wondering how your relationship with your beloved pastime might change. Making the leap from hobby to business can be a big decision, and it's important to think through the implications before you get started. One of the most important questions to ask yourself is whether you can monetize your hobby in a way that makes sense. After all, if you can't make money from your hobby, it may not be a viable business....

When you become a business owner, you are faced with many more dilemmas than just business. One of the things that can blind side you is how you will handle the relationships in your life — the existing ones and the new ones you’re going to make as you grow in your business. Things can get complicated: Customers become friends, family members want free service, and friends become clients — not to mention the deep relationships you’ll form with your business partners. In today’s episode, Kim...

Today on The Business Animal Kim and Cara provide you with helpful tips and strategies to create and maintain an effective annual marketing calendar. Learn how to create a timeline of your marketing activities and set goals to help you stay organized and on track. Plus, you'll learn how to make the most of your current resources. Tune in for expert advice and creative ideas to get your marketing year off to a great start!

A round table is a group of advisors you choose, and who become actively involved, for your business. 

It’s our 100th episode and we are very proud to now be “seasoned” (x4!) podcasters. Today, we want to share the things we’ve learned about creating and maintaining a podcast for all those who are thinking of stepping out to be heard on the podwaves. Here are a few of the tools we use and you might like to use too! Podcast Hosting https://www.captivate.fm/ Podcast Editing https://www.thewavepodcasting.com/about Recording Studio https://riverside.fm/ Transcript Creation and Editing...