As animal based business owners, asking better questions is a critical part of our success. It helps us to better understand our audience, build relationships, uncover their motivations, and look for opportunities to provide even better results. By asking better questions, we can not only learn more about our own business, but also discover ways to meet other needs and add value. It's a great way to foster a deeper understanding of the people we are working with, and to open up conversations about the animals we are all passionate about. We all have unique experiences, insights, and perspectives to share, and asking better questions can help us to draw out those elements of our client's story to better understand their needs and uncover opportunities that we may not have considered before. Asking better questions can be an invaluable tool for any animal based business owner, and it's an easy way to get the most out of our conversations with our clients.