Business owners often don't think about this when they start their business - they often just want to get away from their boss, or have always wanted their own business, or started a business in the hope that one day their own business will give them financial independence. But they haven't actually quantified what they would like their profit to be (or what is realistic). In this podcast, I present some ideas that might help you put some numbers to your aspirations. https://www.businessveteran.com.au/[email protected]