In episode 134 of The Business Development Podcast, CEO Shawn Sooley from Shield Group of Companies in Newfoundland shares invaluable insights on how to navigate the business terrain in Atlantic Canada. Sooley emphasizes the importance of partnerships and collaboration, highlighting that success in Newfoundland and the broader Atlantic region hinges on working closely with local companies and understanding the cultural nuances of the area. He stresses the significance of starting conversations, building relationships, and seeking synergies with Eastern Canadian businesses to foster mutual growth and success. Listeners of this episode gain a deep understanding of the intricacies of doing business in Newfoundland and Atlantic Canada, learning that a key factor in achieving success in the region is through effective partnerships and a people-centric approach. Sooley's emphasis on prioritizing relationships, understanding the local history and economic landscape, and proactively engaging with potential partners sets a solid foundation for Western companies looking to establish a foothold in Atlantic Canada and navigate the unique business environment of the region.