In episode 134 of The Business Development Podcast, CEO Shawn Sooley from Shield Group of Companies in Newfoundland shares invaluable insights on how to navigate the business terrain in Atlantic Canada. Sooley emphasizes the importance of partnerships and collaboration, highlighting that success in Newfoundland and the broader Atlantic region hinges on working closely with local companies and understanding the cultural nuances of the area. He stresses the significance of starting...

In Episode 133 of The Business Development Podcast, host Kelly Kennedy delves into the crucial theme of embracing change for long-term business success. With a focus on the evolutionary path of successful businesses, Kennedy emphasizes the importance of continuous innovation and adaptation to stay ahead in the competitive market landscape. Drawing from his own company, Capital Business Development, Kennedy shares insights on how businesses can evolve and refine their services, products, and...

In episode 132 of the Business Development Podcast, host Kelly Kennedy engages in an enlightening conversation with Sean Collins, CEO of Varme Energy Canada, focusing on the transformation of waste to energy and the future of sustainable energy solutions. The discussion begins with an overview of Collins' significant contributions to the energy sector, emphasizing his 15 years of experience in renewable energy project development and leadership in sustainability initiatives. Highlighting...

In Episode 131 of The Business Development Podcast with Kelly Kennedy, the focus is on the power of introverts in business development. Kelly shares his personal experiences and insights, emphasizing that being introverted can be a significant advantage in the business world. He discusses how introverts can excel in business development by leveraging their ability to focus on inner thoughts and ideas, and by embracing their natural tendencies. Kelly encourages introverts to push themselves...

In a monumental 60th guest episode of The Business Development Podcast, host Kelly Kennedy welcomes Brad Warren, a remarkable serial entrepreneur who has launched an astounding 19 companies in just four years. Brad's entrepreneurial journey is nothing short of extraordinary, showcasing his unparalleled drive, vision, and relentless pursuit of innovation in the business world. Listeners are in for a treat as Brad shares invaluable insights, lessons learned, and actionable advice on scaling...

In Episode 129 of the Business Development Podcast, host Kelly Kennedy, a seasoned expert in sales and business development, delves into the intricate process of navigating the path to securing crucial meetings with potential clients. Kennedy underscores the significance of consistency, determination, and a compelling value proposition in effectively traversing this challenging path. By emphasizing the importance of quality over quantity in outreach efforts, Kennedy advocates for strategic...

In Episode 128 of the Business Development Podcast, Jesse Kerr opens up about his journey through resilience and growth, shedding light on the struggles he faced in his career. Kerr reflects on the pivotal moments that led him to reevaluate his path and seek opportunities for personal and professional development. Amidst the challenges of unrealistic KPIs and the pressure to meet demanding targets, Kerr found solace in the camaraderie and peer learning that shaped his transferable skills for...

In episode 127 of The Business Development Podcast, host Kelly Kennedy delves into the concept of synergizing active and passive marketing strategies to propel business growth. Kennedy emphasizes the importance of combining these two approaches to create a comprehensive marketing plan that resonates with the audience and drives results. By integrating active marketing techniques such as direct outreach and personalized interactions with passive strategies like social media presence and...

In Episode 126 of The Business Development Podcast, host Kelly Kennedy welcomes back Michael Badham, a seasoned expert in corporate finance, strategic planning, and executive leadership. As the Managing Director of the Georgian Angel Network and a Business Partner at Strategy Tools, Michael shares over four decades of invaluable experience in guiding organizational transformations through business simulation. Throughout the episode, Michael delves into the intricate world of business...

In a milestone episode 125 of the Business Development Podcast, Kelly Kennedy delves into the transformative power of five simple yet profound words that can significantly impact one's business journey: "What are the next steps?" Through insightful discussions and practical examples, Kennedy highlights the importance of seeking clarity on the next steps in any business endeavor. By emphasizing the proactive approach of asking for next steps, Kennedy underscores how this simple question can...

In Episode 124 of the Business Development Podcast, Ross Huartt, the CEO of MBC Group and the Founder & Chairman of EcoClaim, shares profound insights into pioneering environmental excellence within the insurance and construction sectors. Huartt's entrepreneurial journey, from establishing MBC Group in his basement to expanding it into a successful company with 140 employees across six offices in Canada, underscores his commitment to sustainable business practices. Through his...

In Episode 123 of The Business Development Podcast, Kelly Kennedy shares expert tips for effective meeting preparation. Kennedy stresses the importance of meticulous planning and readiness before heading into a meeting, highlighting that successful business development hinges on the execution of a well-prepared meeting. He emphasizes the need to consider various logistical aspects when booking a meeting, whether it be for lunch, coffee, or at the client's office. By thinking ahead and...

In episode 122 of The Business Development Podcast, host Kelly Kennedy welcomes Crystal Bowen, the founder of Delta Learning Solutions, to discuss pioneering neuroinclusion. Crystal shares her expertise on neurodiversity and the importance of implementing universal design standards in business practices. She highlights the value of prioritizing minority voices, practicing the power of pause, and creating inclusive workplaces that support neurodivergent individuals. Crystal's innovative...

In Episode 121 of The Business Development Podcast, host Kelly Kennedy delves into the crucial distinction between warm and cold contacts in the realm of business development. Emphasizing the significance of nurturing relationships over time, Kennedy highlights the value of warm contacts in fostering trust and long-term partnerships. Through insightful discussions and practical advice, the episode underscores the effectiveness of personalized interactions and the impact they have on business...

In Milestone Episode 120 of The Business Development Podcast, Vijayan Swaminathan, CEO of XaddWell, shares valuable insights on the importance of human connections in business development. He emphasizes the significance of building genuine relationships and prioritizing personal interactions over sales pitches. Vijayan highlights the need for in-person meetings or virtual calls to establish trust and foster long-term partnerships, stressing the value of humanizing business interactions to...

In the March 2024 Community Questions episode of The Business Development Podcast, host Kelly Kennedy delves into a range of engaging topics based on listener queries and feedback. The episode begins with Kelly expressing gratitude towards the loyal listeners for their unwavering support and engagement with the show. He highlights the importance of community questions and listener participation in shaping the content of the podcast, emphasizing the value of their input in driving meaningful...

In Episode 118 of The Business Development Podcast, host Kelly Kennedy engages in a dynamic conversation with Dave Pavelich, the founder of Conxeppt and a seasoned marketing expert. Pavelich shares his journey from the realm of fighting championships to the fashion industry, highlighting the importance of leveraging relationships, storytelling, and creating impactful marketing strategies. He emphasizes the significance of building a strong network, crafting compelling narratives, and focusing...

In Episode 117 of The Business Development Podcast, Kelly Kennedy delves into the realm of physical marketing materials and their significance in the digital era. With a focus on reimagining traditional marketing tools, Kelly emphasizes the enduring value of notebooks, brochures, and business cards in fostering meaningful connections and driving business growth. Through insightful anecdotes and practical advice, listeners are encouraged to leverage the tactile experience of physical marketing...

In Episode 116 of The Business Development Podcast, host Kelly Kennedy engages in a dynamic conversation with Michael Badham, the Managing Director of the Georgian Angel Network. Throughout the episode, Michael shares valuable insights on what angel investors seek in potential partnerships and the importance of establishing trust and effective communication between investors and founders. He emphasizes the significance of regular updates and open dialogue to enhance the investor-founder...

In episode 115 of the Business Development Podcast, Kelly Kennedy delves into the crucial aspect of identifying your ideal customer to drive business success. With a laser focus on the strategic importance of targeting the right audience, Kennedy emphasizes the impact of precision marketing in maximizing resources and achieving sustainable growth. By providing actionable insights and practical tips on understanding and engaging with your ideal customer base, Kennedy empowers listeners to...

In Episode 114 of the Business Development Podcast, Patrick Gaskin, the visionary founder and CEO of Cardly, shares insights on how his company is revolutionizing personalized communication by merging the digital and physical realms. Through cutting-edge technology, Cardly is disrupting the traditional greeting card industry and offering businesses innovative ways to connect with their customers on a more personal level. Patrick's expertise shines as he discusses the power of cards in a...

In Episode 113 of the business development podcast, host Kelly Kennedy delves into the debate between active and passive marketing strategies, aiming to uncover which approach is most effective for businesses. Through engaging discussions and expert insights, Kelly highlights the key distinctions between active and passive marketing, emphasizing the importance of tailoring strategies to fit the unique goals and target audience of each business. Listeners are encouraged to consider a balanced...

In Episode 112 of the business development podcast, host Kelly Kennedy welcomes Jan Hnat, the seasoned entrepreneur behind Mango VA, to share his expertise on the strategic utilization of virtual assistants in business operations. Jan's journey from consumer sales to franchise ownership and B2B successes sets the stage for a dynamic discussion on the evolving role of virtual assistants in today's business landscape. Through insightful anecdotes and practical tips, Jan emphasizes the...

In Episode 111 of the Business Development Podcast, host Kelly Kennedy delves into a series of community questions for February 2024 that reflect the challenges and opportunities faced by sales and business development professionals. One key question raised by a listener pertains to the effectiveness of cold prospecting in the B2B market, particularly in the realm of software as a service companies. The discussion explores the evolving dynamics of sales strategies, highlighting the shift...