In this episode, Andy welcomes special guest Joe Ochoa to discuss … The right mindset to become a successful entrepreneur How planning and choosing the right marketing model upfront explodes your chances of success The freedom of being a “solopreneur” working from home versus building a large organization How to launch a successful high-six-figure Amazon […]

In this episode, Andy and Tom welcome special guest Ali Mirza to discuss … Why “giving value” and “building relationships” are surefire ways to stall your sales The best time to close a deal (it’s not at the end of your presentation) – and why so many sales people miss this opportunity Common words or […]

In this episode, Andy and Tom discuss … Where to find an overlooked audience of buyers after you present a webinar (or any training that requires registration The one-question checklist you can use to create compelling messaging to potential prospects A simple tool for helping turn your cold outreach into an automated system that delivers […]

In this episode, Andy and Tom discuss … 5 key steps to building an ongoing campaign that brings your business a steady stream of new leads The single reason why even the most effective marketing messages can cause campaigns to fail A simple way to increase website conversions by adding a powerful proof element that […]

In this episode, Andy and Tom discuss … The persuasion secret used by the rich and famous to build trust and increase response 8 ways to put yourself into a successful marketer’s mindset How to use unconventional gifts to increase referrals and create stronger client connections A simple tool that allows you to discover the […]

In this episode, Andy and Tom share a special training that details … A conversational approach for emailing cold contacts and turning them into leads The common request that immediately signals to prospects you want to pitch them Why small-scale direct mail campaigns can be ideal for reaching decision-makers (and why basic letters and postcards […]

Kevin Donlin Marketing Optimizer + Copywriter. Gains of 92% to 136% are common, online and offline. MSU Spartan. In this episode, Andy and Tom welcome back Kevin Donlin discuss … 2 surprising items you can pick up at the supermarket to make people more agreeable to your sales message An old-fashioned mail strategy service providers […]

In this episode, Andy and Tom discuss … How applying the law of reciprocity can persuade more people to take your desired action The one place in your sales process where you’re almost certain to find overlooked revenue A service for creating a complete content factory to drives your marketing outreach with educational material Where […]

In this episode, Andy and Tom welcome Monique Parent to discuss … The keys to getting started on YouTube and creating the perfect backdrop on a budget How to quickly come up with quality content that attracts viewers and grows your subscriber count The mindset that can instantly make you more comfortable in front of […]

In this episode, Andy and Tom welcome Michael Mogill to discuss … How to determine what type of videos work best for converting prospects into clients for your business Why posting YouTube links on your social media platforms prevents people from consuming your video content The surprising way people watch videos on Facebook (and how […]

In this episode, Andy and Tom welcome Zach Burkes to discuss … How a simple “contract” made at the beginning of your time with prospects can make your calls more productive and help you close more deals Why confusion is key to giving yourself an advantage when doing cold outreach The one-thing question that turns […]

In this episode, Andy and Tom discuss … How to keep your prospects craving more by making simple adjustments to your marketing content A free tool that allows you to determine if there’s potential demand for your product or service in a new market 2 ways to use a natural trait in all humans to […]

In this episode, Andy and Tom discuss … A free app that allows you to create professional-quality videos – with shot-by-shot guidance – even if you have no editing experience Why long-term marketing strategies are more effective than quick tactics for targeting today’s skeptical consumers A short-form video creation tool that curates editorial and stock […]

In this episode, Andy and Tom welcome Jeremy Jones to discuss … How to know if you have a book topic that will attract readers Why book publishing has changed over the last few years – and how this transition benefits business owners, entrepreneurs and executives 4 innovative ways to use your book as a […]

In this episode, Andy and Tom discuss … A 6-step redesign checklist for making your website an effective marketing tool and a more reliable revenue source The most common content mistakes that prevent websites from attracting a target audience and generating leads 2 tools to help you uncover what parts of your website aren’t meeting your visitors’ needs […]

In this episode, Andy and Tom discuss … How to find and identify the best podcasts for reaching your prospects The critical keys to making yourself appealing to podcast hosts – so bringing you on as a guest becomes a no-brainer How to structure your interview answers in a way that greatly increases your odds […]

In this episode, Andy and Tom discuss … 4 tools for identifying prospects’ characteristics, researching competitors, and identifying effective keywords and topic ideas for your website content The importance of matching your marketing message to prospects’ needs and how testing simple changes can cause sales to soar Direct-mail design mistakes that make messages difficult to see, as […]

In this episode, Andy and Tom welcome special guest Ryan Waggoner to discuss … How to vet potential clients in a way that practically guarantees they become repeat buyers Why the typical “transactional” approach to working with clients limits your income   The most beneficial time to increase your business development efforts and raise your […]

In this episode, Andy and Tom welcome special guest Tom Matzelle to discuss … How to make sure your communication doesn’t come across as too aggressive when selling Why getting prospects to repeatedly say “yes” can be a pitfall that loses you deals A 5-step process for turning objections into strong selling points The 2 […]

In this episode, Andy and Tom welcome special guest Kevin Donlin to discuss … Common mistakes business owners make in their marketing and the daily ritual that goes a long way in fixing many of them The quickest and easiest way to create a conversation that leads to a sale, especially if you sell services Why you […]

In this episode, Tom shares his favorite marketing strategies for persuading skeptical prospects and reveals … A simple shortcut for quickly positioning yourself as a trusted authority who delivers the benefits your best prospects want How to create stronger appeal for your product or service using a common musician technique that gives your offers instant […]

In this episode, Andy and Tom welcome special guest Heather Ann Havenwood to discuss … The keys to increasing your outreach with clients so they become eager to buy more from you   A seminar secret you can use to multiply your revenue – without having to create any new products or services Why you […]

In this episode, Andy and Tom welcome special guest Dr. Mark Costes to discuss … 3 common problems that prevent growth and improved profitability in professional service businesses How simple testing with a “low-barrier” offer can transform a commoditized business into an experience that prospects love (and can’t wait to tell others about) The danger in copying […]

In this episode, Andy and Tom welcome special guest Simon Aronowitz to discuss … Why going after reviews and testimonials is a mistake if your only reason for having them is to convince more clients to do business with you How to increase the number of reviews you receive by creating a system that’s part […]

In this episode, Andy and Tom welcome special guest Joey Borane to discuss … The specific shifts required these days to create more effective marketing Why the move to digital marketing creates new challenges for today’s business owners and entrepreneurs 3 ways you can use the mind’s natural tendencies to generate more responses to your […]