In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by José Antonio Gómez-Bazán, CEO of Camposol. Camposol is a multinational company that provides families around the world with fresh and healthy food. It has operations in Peru, Chile, Mexico, Colombia and Uruguay, and a presence around the world. Gómez-Bazán took on the CEO role at Camposol in 2021 after a decade with the company. He is a board member of the United Fresh Produce Association and a past board member of the Produce Marketing Association. José Antonio discusses the rise of blueberries in the Camposol company, the value blueberries offer the world and finds insight in the promotion of other produce and how that could be used to also promote the blueberry industry.  “I do believe that there is a potential for every single lunchbox in North America and in the world to carry a small package of blueberries. … This is super convenient. This is super healthy. It goes in line with every single principle that ESG and sustainability and any other trend that is out there is saying. The amount of package they use is minimum. The amount of process they use is minimum. It's a super-efficient product by itself. All the way from the farm to the lunchbox.” - José Antonio Gómez-Bazán “This is not about fighting for the same size of a pie. This is making the pie bigger and bigger and bigger. And the only way the pie is gonna get bigger is with investment. The consumer needs to understand why he needs to eat more blueberries. … I do believe that the convenience of blueberries is unique and it drives thousands of opportunities” - José Antonio Gómez-Bazán  Topics covered include:  An introduction to Gómez-Bazán, CEO of Camposol.The journey for blueberries to become Camposol’s dominant focus. Correlations between growth of the avocado market share and what the blueberry industry can learn from avocados success.New and expanding global blueberry markets, and the messages consumers need to hear. Crop Report The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Mario Ramirez in Mexico and Luis Vegas in Peru. This was recorded on January 19, 2023.  Blueberry Boost The year 2022 saw the highest number of December blueberry shipments in history! Peruvian imports slowed after their peak season in December while Chiles began. Total fresh blueberry imports into the United States increased by 35% in December with the majority marketed as conventional. December marks the fourth month in a row for decreases in average price per pound for all fresh blueberries making fruit more accessible to less frequent blueberry consumers.