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The Business of Customer Love
In today's hyper competitive market, building a base of loyal fans has never been more important- or more challenging.
The Business of Customer Love podcast will help you to break free from costly one off, transactional relationships and start becoming a brand your customers come back to again and again.
Hear from leading experts in the field of customer love on how to create more meaninful relationships with your customers so you can build your business in a more sustainable, profitable way by turning your biggest fans into an unstoppable growth driver.
Hosted by Ausha. See...
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Ratings & Reviews
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5.0 stars from 8 ratings
Top Pod
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“Very informative and interesting podcast! Thought provoking and looking forward to more to come!”
Azzamcd via Apple Podcasts ·
Great Britain ·
08/05/23
Great listen
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“Really enjoyed the first 3 episodes of this pod about customer advocacy. Looking forward to hearing more insights.”
Rosiebrownuk via Apple Podcasts ·
Great Britain ·
06/14/23
Recent Episodes
In this episode we spoke with Sam Phillips-Lord. Sam is the Senior Customer Insight Manager at Hastings Direct and has previously held CX and insights roles at BT, E.ON and Experian.
Sam explained why businesses should be prioritising their biggest advocates as much as their biggest spenders,...
Published 05/01/24
Why HSBC is banking on customer advocacy to drive long term, sustainable growth with Paul Richardson
In this episode we spoke with Paul Richardson. Paul has spent over 20 years working at HSBC, and is now the Client Experience Director for Private Bank.
Paul explained why customer advocacy is such an important growth driver for HSBC and how they're using customer insights to inform product...
Published 04/24/24
Published 04/24/24
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