We all know the story of David vs. Goliath.   It’s the empowering tale of brain over brawn proving big doesn’t always mean better. However…in order for that to be the rule and not the exception, something drastic needs to happen.    …And that’s exactly where we’re at in the hearing care industry right now, as what we’re seeing is a slow evolution (which is now becoming a revolution) of mass consolidation, whereby big chains are gobbling up small, independent clinics.   It’s literally David vs. Goliath, as you’re now essentially competing with a large company that has millions of dollars of marketing budget, a big team dedicated to online advertising, and the manufacturer backing.   So, what can you do to avoid being swallowed up by the big boys?     Act. As in NOW.     And in this podcast, I’m going to share four things that you can do to be the David to their Goliath and protect your future.