Ever considered the difference between what is a cost and what is an investment?   Today’s episode centers on just that, as Oli shares his real-life advice with a private practice owner in Maryland who is at a crossroads in her business and has one monumental decision to make…  …whether she should hire a new audiologist for $70,000 per annum or not.   If you’re at a similar crossroads yourself, you’ll be glad you found this episode, as Oli explores the fascinating psychology that he believes is at play in this private practice owner’s mind and how she can combat it with some instant entrepreneurial mindset gold.   So, get yourself comfortable and prepare to have your mind blown at what you’re about to hear…