Okay – before the angry people come with pitchforks, we’re not suggesting you sell hearing aids for $26,000, at all.    Instead, you’re encouraged to use this question as a thought experiment.     Because if you understand how you *COULD* sell a set of hearing aids for $20,000, plus imagine how desirable you would be to work with you at your standard prices.    And THAT’S the topic of this podcast episode.    Within it, you’ll discover the two most important things to consider when pricing your services, and how to apply some mind-bendingly smart (but actually quite simple) psychology to the process.   Ready to hear it?   Let’s go…