Without a shadow of a doubt, having a bank of Physicians that will constantly refer patients to you is one of the best marketing strategies you can have.   But…mastering this can be challenging, especially as so many Physicians these days refer people to Costco.   So, why is that?   In this super short episode, we put ourselves in the Physicians shoes and take a walk on the why side…  Why Physicians refer to Costco, and why they can still be influenced to refer to private practice.  As of course, once you realize what influences their referring decision, you’ll realize just how doable it is to be the one they refer to.