How to know if any marketing activity is working for your private practice Don't spend any time or money on marketing until you have listened to or read the transcript for this episode. Too often psychologists and therapists spend time on marketing because they think they "should" not because they know it works. There are no "shoulds" only what works for you. This episode shows you how to work it out with two common use cases, blogging for therapy inquiries and Instagram to get more downloads of your freebie. Key points: Define the goal of your marketing activity Take baseline metrics. For example: how many people visited my website in the last 28 days, how many therapy inquiries did I get in that period, how many new therapy clients did I sign up? Work out your inquiry conversion rate: (number of new clients/number of inquires) x 100 Do the work! Take your metrics again 28 days later Work out what your numbers are telling you Work out your cost per client Intervene to improve the areas that don't seem to be working Listen to the whole episode or read the transcript for the details of how to analyse the effectiveness and cost of any marketing activity. Client Checklist 2021