In this, the final episode of our very first season, Zat (just Zat!), Editor of luxury print and online publication The Peak discusses his approach to storytelling for different platforms. He emphasises tailoring content specifically for each platform's unique audience rather than just copying and pasting posts and he explains his process for parsing long-form stories into bite-sized pieces for the likes of Instagram and LinkedIn, focusing on the behind-the-scenes conversations with profiles...

One could argue that a brand is the sum of the stories we, and others, tell about it, which would explain why Theresa Pragasm, Head of Brand at Singaporean fintech firm StashAway is using storytelling to educate customers about this exciting new sector whilst showing them the journey of investing. Throughout our chat she stresses the importance of balancing emotional and functional storytelling when it comes to discussing money, and building trust through consistency, relevance and...

Now this was a fun one! Simon Kearney is CEO of Click2View, the content marketing agency I co-founded with him in 2010. I sold my half in 2017 but Simon and I remain great mates and colleagues and he has taken the agency to even greater heights expanding to Australia, Indonesia and, most recently, an office in Dubai. This podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and...

It’s International Women’s Day today, which is handy because we have a very international woman on our podcast - in fact she took her brand, Visa, all the way to Pakistan to tell a story about cows! You see Nadia believes stories are everywhere but she knows you’ve got to go out and get them, a lesson she learned during her time with CNN. Now she works for Visa, the world’s largest payments network, telling stories about the digitisation of cash and, indeed, entire economies across Asia...

I've never liked the phrase "vendor" and try never to refer to "the client" like some 1970's comedian referring to "her indoors". At the end of the day, we're just two people doing our best to achieve a common goal and if you're really lucky sometimes you transcend the boundaries of business to become great friends, like me and Nikki. Nikki's done it all in a career that spans finance, insurance, telecommunications, retail, logistics, IT, sports & property across APAC. She's been on both...

Back at the turn of the millennium Mandy Wong, in difficult circumstances and in need of a career, joined the account management team at TBWA in Malaysia, little knowing that 20 years later she would be announced as President of TBWA\Singapore.  Since taking the reigns at 'The Disruption Company’ they have won three golds at the 2023 Marketing Interactive Agency of The Year Awards for Creative Agency of The Year, Digital Agency of The Year and Brand & Design Agency of The Year, with Mandy...

Rice Media is a prolific Southeast Asian publication that manages to produce masses of multimedia content with a skeleton crew that doesn’t compromise on quality thanks, in part, to the exacting standards of Editor-in-Chief Ilyas Sholihyn. Find out how he does it whilst pioneering a new model for news media in episode three of ‘The Business of Storytelling’. This podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and...

Glenn is not only an advocate for Workday’s customers but also the LGBTQ+ community thanks to his role as Workday’s pride leader. In this conversation he tells us how he finds great, and diverse, customers stories to tell all over the region, how he convinces them to take part and how trust and diversity in his agency partners is essential to telling compelling stories. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit...

The former Managing Director of Channel News Asia and current Chief Marketing Officer of Singlife tells us about covering the Boxing Day tsunami, Lee Kuan Yew's funeral and, now, using her storytelling skills to build the Singlife brand and sell insurance to increase peace of mind for Singaporeans. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com