Vonda LaFever and Lori Wilson join forces to share advice, insider knowledge, and fun tips on everything floral. Everyone loves flowers, but the floral business comes with challenges that sometimes make you forget about the rewards. In this fun and informative podcast, Vonda’s extensive floral knowledge and experience, along with Lori’s teaching, life and sales training expertise, you will learn what’s trending in the industry and what the flower shop of the future might look like. In addition, they will discuss how to overcome obstacles, from in-store and online sales, to how to build a...
Episode 227: In this episode, Vonda and Lori are joined by Jennifer Barnard, from Tillies Flower Shop in Wichita, KS. With Mother's Day just around the corner, Jen shares valuable insights on marketing strategies that can still be implemented. She provides suggestions on how and what to do to...
Published 04/30/24
Episode 226: Join Vonda and Lori as they chat with Ralph Giordano AIFD, owner of Giordano's Floral Creations in Fort Pierce FL, and one of the "Core 4" AIFD Symposium Coordinators. Ralph shares his excitement for the upcoming AIFD National Symposium "Emerge" to be held in Orlando FL from July...
Published 04/23/24