Gyms and studios can be hesitant to work with aggregators and marketplaces. The concern is often cannibalizing their current membership base, when really the role of these marketplaces is audience development. Today on The Business Side of Fitness Podcast, Massimiliano Sardi, Vice President & Head of Partnerships at Gympass shares, “90% of the time, it's a new customer, a new member going to them.” Gympass helps the fitness and wellness industry access a new group of people while bringing incremental revenue to gyms. Massi goes further to explain: -The strategy for bringing Gympass to the US market and how it was received -How corporate wellness has changed over the last few years -Which markets have rebounded the fastest (may surprise you) -How to structure valuable partnerships -The KPI that’s impacted the most by Corporate Wellness programs Tune into the conversation here: https://www.vanessaseveriano.com/podcast ABOUT THE HOST Vanessa Severiano has more than two decades of experience creating, developing and growing healthy lifestyle brands. Learn more about mentorship with Vanessa here: https://www.vanessaseveriano.com ABOUT TODAY'S GUEST Massimiliano Sardi  hails from Italy. He’s a Columbia alumni. The first part of Massi's career was at Google's EU HQs in Dublin Ireland. Later he moved to management consulting in the US, where he started to work with HR clients; in late 2017 when Gympass expanded to the US, Massi joined Gympass to work on the US launch, building the team both on the client side working with HR clients and on the partnerships side working with fitness partners - Currently Massi leads the US partnerships organization and digital partnership globally as Gympass moved it global HQs to the US. Learn about Gympass here: https://www.gympass.com **SPREAD THE WORD Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts.  Your support means so much and helps more than you know!