In this episode, T.A. McCann shares his insights on entrepreneurship and building successful businesses. As a serial entrepreneur and founder of multiple ventures, including Senosis and Rival IQ, T.A. brings a wealth of experience and knowledge to the table. During the conversation, we explore various aspects of entrepreneurship and how to find the right idea to work on. T.A. emphasizes the importance of aligning your interests and skills with the business you want to build. He also discusses the role of co-founders and the value of working with individuals who complement your abilities. Some highlights we explore: The criteria for choosing the right business idea based on your skills and interests The significance of understanding the market and the customers you want to serve The balance between building a big business and staying close to the creative process Enjoy!