Is your innovation plagued with biases that prevent you from becoming customer-centric? In today's episode of the Circuit Breaker Show, we talk about the biases innovators need to drop and the paradigm shifts they should adopt to help them use Jobs To Be Done (JTBD). You'll discover the common assumptions innovators make and why these often act as constraints to innovation. You'll discover why innovators need to spend most of their time focused on what they don't know instead of dwelling on what they already know. You'll learn how innovators often ask the wrong questions and why this inhibits them from becoming customer-centric. Join Greg, Bob and Matt for this fascinating discussion. Enjoy! What You'll Learn in this Show: Prevalent biases innovators and entrepreneurs need to watch out for and get rid of.Critical paradigm shifts businesses and innovators have to embrace to fully utilize Jobs To Be Done.What it takes to become truly customer-centric.The indispensable set of skillsets you need in order to employ Jobs To Be DoneWhat is the goal of unpacking in the product design process and why this is so important?And so much more… Resources: Jobs To Be Done`