“So the jobs existed, but the change to a new product did not change the jobs. It changed the solutions that were available to satisfy the jobs.” In today's episode of the Circuit Breaker Show, Bob and Greg chat with Matt Sheppard, Associate and Principal at The Rewired Group. You'll learn why there is no such thing as a new idea.  Bob will talk about the knowledge that Jobs To Be Done is built on and how Dr. Deming influenced JTBD. You will learn about the new book Bob is writing. Join us for this thought-provoking discussion. Enjoy! What You'll Learn in this Show: Why creating a new idea is supply-side thinking.The difference between usage and attitudes and need states.Has the pandemic economic crisis created new jobs?Why working from home is not a job. And so much more… Resources: The Rewired Group Website (https://therewiredgroup.com/) Book | Demand-Side Sales 101