"Instead of looking at the world through the lens of what we do or what we have, we should look at the world from the perspective of the consumer." In today's episode of the Circuit Breaker Show, we discuss why there needs to be a mindset change if you want to use Jobs To Be Done. You'll learn what paradigms you need to change to be truly customer-centric. You will learn what it means to be truly customer-centric, including a real-world example. You will learn some of the skills required to do 'Jobs To Be Done." Join us for this fascinating and thought-provoking discussion! Enjoy! What You'll Learn in this Show: Why do you need to acknowledge what you don't know? One of the biggest paradigms that most businesses and innovation teams operate under. The importance of knowing your zombie revenue numbers. The goal of unpacking. Why your brand is not the cause, but the effect. And so much more... Resources: The Rewired Group https://therewiredgroup.com/ (Website) (https://therewiredgroup.com/)