"Another essential ingredient to non-consumption is a desire to be better." In today's episode of the Circuit Breaker Show, we dive into unpacking non-consumption and how it helps people grow their businesses.  You'll learn why companies should be concerned about non-consumption. Bob will share why "blue-sky thinking" doesn't work for him.  You'll discover whether big companies or startups are better at identifying non-consumption. Bob and Greg will reveal how they got out of non-consumption. Join us for this illuminating discussion. Enjoy! What You'll Learn in this Show: Bob's concept of non-consumption, its underlying premises, and real-life illustrations.The contrast between blue-sky innovation and non-consumption innovation.The barriers that limited them from consumption.And so much more… Resources: The Rewired Group Website (https://therewiredgroup.com/)