“When you're actually in the B2B space, you need to satisfy both the consumer and the customer.” In today's episode of the Circuit Breaker Show, Bob and Greg discuss the distinction between a customer and a consumer and how you can distinguish the two.  Bob will also explain the difference between big hires and small hires. You'll discover a unique scenario where 'Jobs To Be Done' are in conflict.  You'll learn how to determine the overlap between the customer and the consumer.   Bob will reveal his approach when dealing with clients. Join us for this insightful discussion about approaching your business from a customer-consumer perspective Enjoy! What You'll Learn in this Show: Identifying who needs to make progress for you to sell more.The importance of aligning both the consumer and the customer. How making trade-offs ensures customer and consumer satisfaction.And so much more... Resources: The Rewired Group Website (https://therewiredgroup.com/)