I see prototyping as a tool that I can use on both the supply and demand sides. In today's episode of the Circuit Breaker Show, we take a closer look at one of the skills Bob discusses in his book Prototyping to learn.  Bob distinguishes between divergent and convergent prototypes and the contexts in which both can be used. You'll learn about the dimensions of prototyping.  You'll learn why 80% of the code generated by some software companies doesn't make it into the product. Bob explains why A/B testing is the most ineffective way to test anything. Join us for this fascinating and thought-provoking discussion! Enjoy! What You'll Learn in this Show:  The difference between the demand side and the supply side. About the role of prototypes. Questions to ask yourself to understand what prototypes you need. Is A/B testing prototyping?  And so much more... Resources: The Rewired Group Website (https://therewiredgroup.com/)