Empathetic perspective and trade-offs kind of go hand in hand. In today's episode of the Circuit Breaker Show, Bob and Greg continue their discussion of Bob's book, focusing specifically on trade-offs. You'll learn how empathetic perspective and trade-offs intertwine, for example, by understanding and emulating consumer trade-offs when designing a product. Greg will explain why you need to understand both the demand and supply sides as well as your technical capabilities to gain sufficient perspective on the trade-offs you need to make. You'll understand how JTBD helps with trade-offs and why it's important to be flexible even if you have built a time wall. Bob will share his different reference points for measuring progress. You'll also learn about the milkshake analogy, which illustrates the importance of open communication between developers and managers so that developers can formulate the trade-offs for executives. They will disclose when it is best and worst to consider trade-offs during the product development process. They will also discuss how the other four building blocks - an empathetic perspective, uncovering demand, causal structures, and prototyping to learn - make it easier to make trade-offs. Join us for this thought-provoking discussion. Enjoy! What You'll Learn in this Show: The definition of trade-offsHow empathetic perspective and trade-offs intertwineThe importance of setting realistic expectations and benchmarks on your time wallIntegrating the four building blocks to make trade-offsThe evolution of Bob's and Greg's 20-year partnershipAnd so much more... Resources: The Rewired Group Website