Listening is about actually understanding where people are going and what they are trying to do. You need to listen very carefully not only to what they are saying, but how they are saying it. On today's episode of the Circuit Breaker Show, Bob and Greg address one of their guiding principles, listening, particularly in the context of JTBD. You'll learn about the orientation of the language as they expound more about listening for intent. Bob will discuss why he is not the biggest fan of small talk. They often argue with their office lawyer over whether words or intent is more important. You'll find out why Greg believes intent precedes words. They will share different office scenarios to demonstrate how they apply their listening skills. You will discover why they have multiple people listen when theyconduct interviews and what they mean by hypothesis-building research as opposed to hypothesis-proving research. Bob will also tie in Dr. Taguchi's concept of the signal-to-noise ratio. Join Bob and Greg for this thought-provoking discussion about listening and words vs intent. Enjoy! What You'll Learn in this Show: How to hone your listening skills.Why active listening is a two-way street.The importance of being aware of one's own biases.Why companies hire them to conduct interviews.  And so much more... Resources: The Rewired Group Website