While a lot of people tell us that they want to learn 'Jobs To Be Done,' this often leaves us with a tough question to answer—to what extent do they want to delve into the process? In today's episode of the Circuit Breaker Show, Bob and Greg delve into some of the challenges they see people facing when trying to learn 'Jobs To Be Done' and some of the arguments this has raised between them. You'll discover what they think learning 'Jobs To Be Done' will take vs. what most people believe and...

In 1991 one of his mentors, Dr. Genichi Taguchi told him to write a book and 31 years later, he's finally written his first book. In Today's episode of Rewire Show, we discuss Bob's upcoming book Learning To Build: The Five Bedrock Skills of Innovators and Entrepreneurs. You'll discover Bob's primary motivation for writing Learning To Build and how he was able to write the book despite being dyslexic. You'll discover the main lesson Bob learned from each of the four mentors featured in...

In product design and development, the thinking is often on what's next. The challenge is defining what's next for the consumer, since most of us can't really envision how a product can be improved.   In today's episode of the Rewire Show, we dive into the concept of 'Jobs to be Done,' a process for determining what the next steps are in developing new products that will help consumers solve their current problems and help them achieve more in the future. You'll learn about the concept of...

In today's episode of the Rewire Show, we chat with Katherine Thompson, one of the Principals at The Rewired Group. You'll learn about Katherine's career background in education and how she came to join The Rewired Group. You'll learn what motivated her to enroll in business school while working a full-time job as a school administrator. You'll discover the key lessons Katherine has learned working at The Rewired Group for the past two years. You'll learn some of the ways Katherine helps...

We're all familiar with the concepts of supply and demand, at least in the abstract. However, many of us fail to understand the differences between these concepts from a product development standpoint, as well as the ways they work together. In today's episode of the Rewire Show, we dive deep and offer some insights into the concepts of supply and demand. You'll discover how supply and demand differ when placed in a product development context. You'll learn how to determine whether you're...

Do you consider yourself artistic or maybe creative? They are distinctly different, if related, concepts.  Sometimes, we take on new tasks or hobbies seemingly at random, as if the impulse to do a thing came from nowhere. This is flawed logic. All your actions, desires, etc. come from somewhere - there's some motivation behind it. In today's episode of the Rewire Show, we're discussing creativity and art. While many use these terms interchangeably, they are quite different in their...

In today's episode of the Circuit Breaker, the roles are reversed, and Katherine takes up the show moderator role. This is the pilot episode for a new segment whereby Greg and Bob dig into their experiences and answer different questions from their audience. You'll learn steps you can take when you get stuck and are not making progress in your work. You'll discover how to prioritize your tasks effectively and get more things done.  Join us for this fascinating and insightful discussion on how...

"Your product is not the sandwich; it's probably the mustard." In today's episode of the Circuit Breaker podcast, we break down this aphorism and others Bob frequently refers to on this show and some of the classes he teaches. Product marketers are not going to like this, but in this episode, you'll discover why products play a much smaller role in people's lives than what we think they do. You learn why you need to be aware of the different contexts and their impact on how much value your...

There's no denying that words and terms are powerful tools for communication and understanding. However, words can be overused, diluting their meaning and causing more confusion. In today's episode of the Circuit Breaker podcast, we're discussing the meaning, use, overuse and context of words and terms.  You'll learn why the context in which people use words and phrases is as important as meaning in communication.You'll discover the meaning of 'innovation", as well as the reasons why it's...

We tend to stare at problems with the same lens over and over again and expect different results. And how can you get different results? You can't. Or at least with that frame in mind. In the very first episode of the Circuit Breaker podcast, Bob Moesta and Greg Engle share their motivation for starting this podcast and the value it will offer listeners. Bob and Greg are co-founders of The Rewired Group, a product and business development consulting firm based in Michigan. You'll discover...