On The Client’s Side Podcast, Shane Wenzel, CEO of Shane Homes, talks about several topics, including:  Why leadership teams should publish their own content online to highlight authenticity, humanize the brand and build trust.The housing market in CalgaryHow "Build and Price Tools" like Ownly have helped buyers make purchasing decisions.How homebuyers do a lot of research before even visiting a sales center.We then talk about why transparency is important and why including pricing on their marketing materials positively impacts the business.Why do sales and marketing teams need to act as one?And why Customer Experience is the most important focus for Shane Homes and giving back to the consumer.And he ends the conversation with some home-buying advice.Host: Derek Hovinga Sponsored by Twenty20 Master Home Inspections The Inbound Lab Podcast Network is Powered by The Inbound Lab