Beth Kerr is the Brand and Communications Manager at Connect First Credit Union. In this episode, we talk about a variety of topics including her experience working with several external creative partners and aligning them with her internal teams. We talk about the brand, category and some of the strategies she uses to enhance customer engagement and visibility. And we also talk about balancing customer needs with corporate objectives. Hosted by: Derek Hovinga Guest: Beth Kerr The Inbound Lab Podcast Network is Powered by The Inbound Lab