Content marketing has become increasingly popular in the digital age. Businesses have realized that traditional methods of marketing, such as campaign-to-campaign advertising, are not just outdated but also expensive and ineffective when it comes to appealing to the modern consumer. Here are some tips on how to sell the value of Content Marketing to your higher-ups. Narrator: Derek Hovinga, Owner & Inbound Marketing Strategist at The Inbound Lab The Inbound Lab Podcast Network is Powered by The Inbound Lab