Mike Morrison is a social media expert and also runs the largest marketing conferences in Canada called Social West and Social East. He comes on the podcast to give us a behind-the-scenes look at how to run a successful podcast and what vendors and sponsors can do to make things easier for him. This podcast is powered by The Inbound Lab Host: Derek Hovinga Guest: Mike Morrison

In this edition of The Client's Side Podcast, I re-purpose some of the best content that explains why a marketing tactic like content marketing creates long-term value for your business. Host: Derek Hovinga Powered by The Inbound Lab

I recently hosted a webinar for The Calgary Marketing Association to discuss Lead Generation and some of the miseducation there is around this category. I discuss things like: how to get started?what metrics to track?the issues I currently see right now in the sales and marketing departmentand, the mistakes I've seen many businesses make when working on a lead generation strategy.Host: Derek Hovinga This podcast is powered by The Inbound Lab

In this episode, Amanda Au, Marketing and Communications Lead at Startup TNT comes on to talk about how she's helping startups become aware of their brand and also providing businesses with marketing advice as well. Host: Derek Hovinga Guest: Amanda Au This podcast is powered by The Inbound Lab.

In this episode, I go through the basics of what Inbound Marketing is all about. Host: Derek Hovinga Podcast powered by The Inbound Lab

In this episode, I had Samantha Beck from Phillips Brewing & Malting come on to talk about the joys of beverage marketing. We talk about her experience with multiple external agencies at once and how critical it is that all agencies must work together to achieve business goals. This podcast is powered by The Inbound Lab Host: Derek Hovinga Guest: Samantha Beck

In this episode, Santana from ZGM Modern Marketing Partners comes on and we vent about the way LinkedIn has been used by sales and marketing teams lately. The podcast is powered by The Inbound Lab.

I had a fantastic time being on the Content Callout podcast with Kayla that I had to BEG her to come on to The Client's Side Podcast. On this podcast, we talk about B2B Content Marketing. Check out the Content Callout podcast and connect with Kayla on LinkedIn. The podcast is powered by The Inbound Lab

Season 2 starts with Cordell Vos from Calgary Co-Op. Cordell comes on to talk about Retail Marketing and all of the intricacies involved in it. Host: Derek Hovinga from The Inbound Lab Guest: Cordell Vos from Calgary Co-Op

To celebrate the 10th episode milestone of The Client's Side Podcast, host Derek Hovinga decided to do an "Ask Me Anything" episode to answer questions collected from an Instagram poll. Hope you enjoy it!

In this episode, Chad Neufeld, Sr. Product Marketing Manager at Chaordix, comes on to talk about his experience building a new website for his company. We also play an impromptu game of "Word Association" This podcast is brought to you by The Inbound Lab Host: Derek Hovinga Guest: Chad Neufeld, Sr. Product Marketing Manager at Chaordix

In this episode, Ho Son comes on to talk about how Telescope Inc helped American Idol pick America's favorite singer. We also discuss how working in a business development role helped him become a better marketer. This podcast is brought to you by The Inbound Lab Host: Derek Hovinga Guest: Ho Son, Marketing Manager at Telescope Inc.

In this episode, Claire Maskewich comes on to talk about the similarities and differences between B2B and B2C marketing. We also discuss what makes a great client/agency relationship and her experience riding in an ambulance. This podcast is brought to you by The Inbound Lab Host: Derek Hovinga Guest: Claire Maskewich

In this episode, we talk about health and fitness marketing. . .during a pandemic. Juan Delgado is the Marketing Manager for the Health and Fitness division at YMCA of Greater Toronto. We talk about the constant changes in messaging due to the constant changing of restrictions in Ontario. This episode is brought to you by The Inbound Lab. Host: Derek Hovinga Guest: Juan Delgado

In this episode, I interview Josh Wong and Rebecca Zahn from RGB Cannabis. We talk about running a business in the Cannabis Industry and the limitations they have on marketing. The information provided and views expressed through this podcast is for educational and informational purposes only. Please enjoy cannabis responsibly. Host: Derek Hovinga Guests: Josh Wong and Rebecca Zahn from RGB Cannabis This episode brought to you by The Inbound Lab

In this episode, I invited Sarah "Sociables" Hovind to come on to talk about influencer marketing. We have a few laughs and discuss how to approach influencers to advocate for your brand. Follow Sarah Sociables on Instagram at @sarah.sociables and @yyc.sociables This podcast brought to you by The Inbound Lab.

Rob Park is the Chief Operating Officer of Helcim and he comes onto the podcast to discuss how living their purpose every day makes for a better customer experience. Show Notes: The Helcim culture book - The Way of the Helcim This podcast is brought to you by and hosted by Derek Hovinga at The Inbound Lab.

In episode 2, I have Jacqueline Tran from TELUS Spark come on to talk about being resilient and adapting a business that focuses on events and attractions during a pandemic. She also talks about what she learned working with an agency and how that's...

In the first episode of The Client's Side, Jenny McLean from the U of C comes on to discuss how complicating managing several stakeholders can be and how an agency can help make her the hero.This podcast is brought to you by The Inbound Lab

Welcome to The Client's Side — the podcast that highlights the folks who hire external marketing partners for their business.Our guests give marketing firms, consultants, and freelancers a customer's perspective on how we can create a better...