In the FINAL episode of our podcast's second season, we have a special guest: Brian Parsons of The Parsons Team. In 2021, The Parsons Team drove $1.9 million in GCI with over 100 transactions in their market of Pasadena, California. Like you, Brian knows the challenges of working in today's market where there are "tons of buyers and no inventory." Yet, despite these conditions, Brian still drums up listings. And here's the secret to Brian's success: his database. That's because 75% of his...

Haley Ingram's real estate marketing company, Coffee and Contracts, has helped thousands of agents build trust, grow strong brands, and get listings on social media.  In this episode, host Sean Moudry asks Haley how agents should approach their marketing on Instagram and Facebook in 2022. Haley unpacks why knowing your core values, content pillars, and brand bio is necessary for achieving a cohesive social media marketing strategy.  Lastly, Haley and Sean discuss how a strong brand on...

Institutional investors (AKA iBuyers) own 600,000 homes in America. So if you're prospecting sellers in a market where investors purchase real estate, you're up against cash offers from iBuyers.  That's why during this interview, Kala Laos and Eliot Tomaszewski, the CEO and COO of Zoodealio, want to give you some tools to help you how to compete with & get more listings because of iBuyers. Yes, really. Their seller lead gen system works like this: Potential sellers often want to see...

There are 2.4 million active agents in the United States. And yet, as of January 2022, there are only 279,000 listings. These sobering stats mean that it is HARD to be an agent in today’s market.  But fret not. Chief Marketing Officer of Elm Street, Bondilyn Jolly, has worked with tens of thousands of agents. And she offers a perspective we implore agents to absorb: work smarter (not harder) with technology.  After all, agents wear a lot of hats. They must maintain relevancy, a presence on...

Jennifer Egbert broke into luxury real estate in one of the most competitive markets in America: Boulder, CO. In this episode, Jennifer provides tips for how you can too (even in today’s low-inventory market). Jennifer’s #1 tip for agents is that they create an ideal customer avatar and start marketing to them in a visual way.  Earlier in her career, Jennifer took this approach by blogging. She would find listings that she knew her ideal clients would love and blog about them (always...

Wendy Waselle is the co-founder of Divorce This House, which helps real estate agents and mortgage lenders build their business by working with the divorce niche. After all, the riches are always in the niches.  The key to working with divorce leads is working with divorce lawyers. Divorce attorneys in major cities have 30-50 ongoing clients. This referral relationship can mean serious business for agents. For instance, Wendy had one student of Divorce This House who closed 70 transactions...

You may have seen our guest, Barry Habib, on CNBC or FOX. That's because he's a three-time Crystal Ball Award-winning market forecaster. 🔮 Barry won the "most accurate real estate forecaster" in 2017, 2019, and 2020–edging out 150+ other top economic forecasters. And in this 30-minute powerhouse podcast episode, Barry masterfully explains economic trends and principles that will undoubtedly affect your real estate market and clients in the next 12 months.  Barry predicts a recession will...

Jay O’Brien is the co-founder of Client Giant and a licensed real estate agent in a hot California market.  Host Sean Moudry first gets Jay’s thoughts on whether there is a “path to normalization” in today’s low-inventory market and other macro real estate trends (like Airbnb).  Jay then talks about how any agent can ride a hot housing market wave.  However, he implores agents to build strong defenses around their business if and when the housing market normalizes. Jay also gives an overview...

Natalia Karayaneva is the CEO of prop-tech company, Propy, and a former real estate developer. In this episode, she talks about how the consumer-driven economy will force agents to offer more transparency when accepting and making an offer.  Host Sean Moudry goes into the nuances of how Propy empowers agents to satisfy this consumer need of making everything (but the contract) automated and more transparent without breaking any laws. Natalia and Sean then discuss (in layman’s terms) how...

Nick Baldwin has been working in real estate for over a decade as both an agent and Team Leader. He is also currently the COO of one of the most popular real estate marketing companies and Facebook Groups, Lab Coat Agents.  In this interview, Nick chats with host Sean Moudry about how the pandemic was a catalyst for agents to adopt property tech (AKA “prop-tech”) and marketing tech. In addition, Nick explains how advancements in technology and shifting consumer behavior require agents to...

Chris Linsell is a real estate technologist, real estate coach, and The Close’s Senior Writer. He also spoke at and attended the real estate industry’s largest conferences (including the NAR REALTORS® Conference & Expo and Inman Connect Las Vegas), which all happened at the end of 2021. That’s why he has some hot takes about how the real estate industry will transform this year.  In this episode, Chris chats about his bold predictions for the disruption that will inevitably transpire in...

Nicole Mickle, a real estate agent in Orlando, Florida, started marketing herself more intentionally 5 years ago. And she knew what worked for extroverted agents wouldn't work for her. Doing pop bys didn't feel authentic to her personality. She also didn’t set her sights on becoming an Instagram influencer. Instead, Nicole started writing down all the questions that she encountered when talking to prospects & clients. Then, she answered these questions on her (now) popular blog,...

Eric Simon has grown his Instagram account, The Broke Agent, to 350,000 followers. In this interview, Eric shares actionable tips for agents who are looking to stand out on Instagram in 2022—even for agents who don’t have much a following yet! He also unpacks why Instagram is the platform he recommends that agents invest in this year (and which platforms aren’t worth your energy). Lastly, he shows why social media marketing is especially important for agents who don’t have much of a marketing...

Sarah Reynolds Oji runs one of the largest real estate teams in America, The Reynolds Team. Ending 2021 with over a BILLION in sales volume and $25 million in GCI, her team served over 2,000 families in 5 distinct markets. And the average agent on her team nets $172,000 a year. Not bad, huh? In this (first!) episode of The Close Weekly, host Sean Moudry discusses Sarah’s top 3 predictions for the real estate industry in 2022.  Sarah also provides her sage CEO wisdom to agents who want to...