Is the mass-marketisation of coaching de-valuing the practice? Or does widening access to coaching help everyone? Tori Jeffers is a Professional Certified Coach who has amassed over 1,000 hours of experience in just three years. In this episode of The Coach’s Journey Podcast she explores the shifts in the coaching landscape that are transforming the industry. After spending more than a decade pursuing her passion for conservation, which took her to Madagascar and the Amazon to work with sea turtles, sharks and monkeys, Tori found herself in a battle with burnout. In conversation with Ruth, Tori describes how the roots of her coaching career reach all the way back to her first job in conservation and a manager who shared approaches and tools that made a lasting impact. Tori discusses her current coaching work with BetterUp, reflecting on the experience of coaching through an organisation rather than establishing a private practice, and also explains how she co-founded and organisation that supports emerging environmental leaders.