Marty Ellingsworth, Executive Managing Director, P&C Insurance Intelligence, J.D. Power   Over his many years of observing and working in the insurance industry, Martin Ellingsworth has created innovation at almost every link in the P&C value chain. Now Marty holds a birds-eye view of the entire industry in his position as Executive Managing Director of P&C Insurance Intelligence at J.D. Power.    In this important podcast, Marty directs his attention toward the independent agency channel and the trends that are changing their very business:   What’s causing the hard marketing in auto insurance and where it’s going Why independent agents should keep their eye on the State Farm business model What agents should watch for as tech continues to have a massive impact on our industry   Serious agents, industry leaders, and insura-preneurs from all corners of the industry must make Marty’s insights a priority.    Presented by Agency Revolution, the Connected Insurance Podcast provides bi-weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.