Tony Caldwell, Co-Founder, Chairman, CEO, One Agents Alliance   Why is Tony Caldwell’s new book, The UnCaptive Agent, a #1 Amazon new release and bestseller? Because it reveals his practical approach to success in the independent agency system. Tony moves over $500 million in premium and oversees 185 agencies in his network, OAA, and runs the largest master agency in SIAA.    In this conversation, Tony and podcast host Michael discuss:   The declining role of geography for independent agencies Why agencies need to focus on maximum customer lifetime value A practical action plan for success for independent agency principals   Tony declares that the agency system will thrive, but that it’s an open question of who will win and who will lose. If you’re serious about growing your agency, make this discussion a priority.   Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.