The internet gave everyone a megaphone. Every business is a communications business, and the airwaves are full of noise, clamor, and confusion. How can your agency stand out from the crowd? To be the one your market listens to, respects, and follows? Michael Jans shares his journey for finding the answer with thought leadership marketing. Listen now to hear Michael share: The 4 building blocks of thought leadership marketing A step-by-step method to earn the attention that becomes long-term loyalty Why thought leadership marketing generates high-quality leads and earns maximum customer lifetime value If marketing with integrity and authority, and becoming the obvious choice in your market is important to you, don’t miss this special episode of the Connected Insurance Podcast.