Marc Petersen, President, American Advantage - Petersen Group How did Marc Petersen, President of American Advantage - Petersen Group, pull off such fantastic growth results? Most agencies do it by “hiring more producers,” but for this agency, the secret to success was a robust communication strategy.  In this revealing podcast discussion, Marc openly shares his strategy for rapid and reliable growth: Why building the right content for your audience changes everything Marc’s strategy for nurturing his growing leads list and converting them into clients How the content strategy de-emphasizes insurance to get the conversation started If organic growth is important to your insurance agency, make this conversation a priority. Marc holds nothing back and offers practical ideas that can transform your agency quickly.