Welcome to another episode of the Content Capitalists, featuring Steve J Larsen, the "Offer King" and a pivotal figure in the marketing world. Known for his expertise in funnel building and offer creation, Steve shares his journey from working alongside Russell Brunson at ClickFunnels to establishing his own successful business.Steve explores the critical aspects of marketing that many overlook, such as the psychological elements that drive consumer decisions and the importance of crafting co...